Brand Kit
Everything you need to represent ScribeAI consistently — logos, colours, typography, and usage guidelines.
Logo & Mark
Icon Mark
Gradient with white icon
Full Logo — Dark BG
White wordmark + white icon
Full Logo — Light BG
Dark wordmark + white icon
Clear space: Minimum 8px on all sides of the logo.
Minimum size: 24px icon mark height.
Don't: Stretch, rotate, recolour, or place on busy backgrounds.
Colour Palette
Primary Accents
Dark Mode Backgrounds
Light Mode
Primary Gradient
Type System
Display / H1
The AI Scribe
Weight 900 · Letter-spacing -2px · Line-height 1.1
Section Title / H2
How It Works
Weight 900 · Letter-spacing -1.5px · Line-height 1.1
Card Title / H3
Audio Processing
Weight 800 · Letter-spacing -0.5px · Line-height 1.15
Body
ScribeAI uses advanced speech recognition to transcribe and structure clinical conversations.
Weight 400 · Line-height 1.75 · Size 1rem
Eyebrow / Label
FEATURES
Weight 700 · Uppercase · Letter-spacing 1.2px
Button
Get Started
Weight 700–800 · Size 0.88–1.05rem
UI Elements
Buttons
Badges
Icon Style
Outlined, stroke only
Stroke: 1.8px, Round caps
Lucide / Feather family
Border Radius
Spacing Scale
Card Pattern
Writing Guidelines
✓ Do
- Write “ScribeAI” as one word, capital S and AI
- Speak to clinicians as equals — professional, warm
- Use the gradient only for primary CTAs and the logo mark
- Always support both dark and light themes
✕ Don't
- Write “Scribe AI” as two words or “scribeai”
- Use posed, generic, or clinical-looking stock photos
- Mix in additional typefaces or icon styles
- Use solid-colour buttons (always gradient for CTAs)